The Playbook

Your essential guide for successfully developing and deploying digital clinical measures Health outcomes or physiological characteristics of an individual’s health, wellness, and/or condition that are collected digitally with a sensor. across clinical research Describes activities that occur during a study or investigation. Primary purpose is to develop a better understanding of factors influencing health and illness in people; Clinical trials for drug development are a subset of clinical research., clinical care Describes activities that occur between a patient and a healthcare provider. Primary purpose historically has been to address health problems with recent shifts towards preventative care and maintaining wellness., and public health The science and art of preventing disease, prolonging life, and promoting health through the organized efforts and informed choices of society, organizations, public and private communities, and individuals..